E-commerce BRANDS spreading the ❤ to those impacted by covid-19 on april 16th

EMAIL TEMPLATE

We are asking all participating brands to include details about their sale, charity, and #Carts4Hearts campaign in an email to their email lists on the morning of Thursday, April 16th.  


Below is just a guide. Feel free to adjust language and look to fit your brand.  We just ask that you be sure to include the Carts4Hearts logo image and link to www.Carts4Hearts.com in your email so all brands and charities give/get visibility.

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Today we are offering [X% off] with code [XX] & have pledged to give [X% of the sales] to [Charity]

E-commerce brands are coming together today to support those who have been significantly impacted by COVID-19 as part of the national #Carts4Hearts campaign.


We have chosen to donate [X%] of sales generated today with the discount code [XX] to [charity name] which [charity purpose].


Check out the full lineup of brands that are offering sales and have pledged to donate to charities across the country at www.Carts4Hearts.com. Shop participating brands and help spread the love. Together we can help those who need it most.

Email SENDING Timeline

Leading up to 4/16

Reach out to your local media to let them know you are participating

Event Details

Leading up to 4/16

Reach out to your local media to let them know you are participating

If willing, shoot an email to your local media outlets to let them know that you will be participating in #Carts4Hearts on 4/16 in an effort...

Event Details

Thurs 4/16

Sale begins! Send an email to your email list in the morning

Event Details

Thurs 4/16

Sale begins! Send an email to your email list in the morning

Go live! Invite your customers to take advantage of your sale on 4/16 while also sharing details about the organization you will be supporti...

Event Details

Media Outreach Example

Change [bolded italicized] words to fit your message

Hi [Name of Recipient], 


I am writing to share a story that I think may be of interest to you and your [viewers or readers]. 


This Thursday, April 16th, our local e-commerce company [Brand Name], based here in [City/Town], will be participating in the national #Carts4Hearts campaign to help those who have been negatively impacted by COVID-19. 


Specifically, we are offering a sale on our website [website link] for [X% off sitewide] (think Cyber Monday/Black Friday), and will be matching that sale percentage with a donation of [X% of sales] generated that day to the [Charity Name and link]. Being able to operate provides us an opportunity and an obligation to help those in need in our community. 


We’d love to share more about our efforts if this is something you think would be of interest to you and your [viewers or readers],

 

You can find more about the national campaign at www.Carts4Hearts.com. 


Looking forward to hearing from you. 


[Best, 

Your Name

Company Signature]

Carts4Hearts images

Downloadable image files for use on your social channels and other platforms

Carts4Hearts_Email Header (png)

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Carts4Hearts_LogoText (png)

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Carts4Hearts_LogoOnly (png)

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